A recent research on lies claims that an average person lies about 3 times in a 10-minute-conversation. This does not include mythomaniacs or mother-teresas. This does include white lies that aim to ease the opponent’s feelings such as “no, you dont look fat in this suit”.
Public relations are all about “easing” people’s feelings, starting with clients, through the journalists and, of course, the consumers. So how many times do pr managers lie in every conversation?Lets try me:
- Good morning (lie - its not morning anymore, but i just want it to seem earlier)
- Morning?! (well, it didnt work)
- Yeah, after wasting the whole morning in a boring meeting - just want to re-live it again! (lie -i was asleep, but quite ashamed to admit it and trying to make a professional impression)
- Have you seen our new promotion video?
- No (truth!!!), actually I didnt have a chance yet (lie lie lie, its been sent to me once or twice but watching it included pausing the music in my earphones and i was quite enjoying my newly made playlist, then hungry, then sleepy, then unwilling to devote 3 full mins to it).
- Oh you should do it asap - its outstanding! (lie, brutal lie - its the same boring shit with a different shade of blue in the closing frame, its pointless and outdated)
- Sure, I’m on it - sure journalists would love it! (lie lie lie - they will either hate it or ignore and i’ll have to lie to them thousand times more to make them copy-paste the bullshit i will write about it)
- Great! Send me an email with your opinion on it the second you finish watching! (lie - you dont want my opinion - you want compliments=lies your video/copy/art dont deserve)
- Absolutely! (lielielie - i will put back my music the second you hang up and will forget about it till the nearly missed deadline). hmmmm……
